davidyoderjr

Bio in Bullets

With 12 years in PR, media, revenue, and marketing, and 3 in undergrad work, ​I've driven growth across media and small business. My focus? Sharp brand ​development, inventive campaigns, and strategies that chart a course for ​growth.

I'm a tale of tradition meets trailblazer. I grew up in Ohio’s Amish Country where ​people thrived in either growing or making of things. So maybe it's why I thrive ​on creating—be it a life-size game board, a soapbox derby racer, or with live ​edge slabs.

Home is now in mid-Ohio, with my wife and our two kids. It’s a place where ​tradition fuels innovation, where every project is a testament to daring and ​doing. Here, in the heart of it all, is where I build, grow, and dream. Welcome to ​my journey.

davidyoderjr

AN OVERVIEW

I have been fortunate to have a broad range of experiences. ​Here’s how they all have come together.

davidyoderjr

Brand Identity

In brand management, I aim for a ​balance of simplicity and distinction. ​To me, identity shapes brand values, ​personality, and positioning. In ​copywriting, it crafts messaging that ​resonates with target audiences. In ​logo creation and graphic design, it ​visually represents brand essence and ​values. Aligning these elements ​ensures consistent and compelling ​storytelling across all brand ​touchpoints for effective brand ​communication.

davidyoderjr

Product Literature

Simplify & succeed

In a crowded, more digital world ​crafting print literature for brands ​demands prioritizing clarity and ​distinction.

My style tends to be a bold, modern ​style. My background in ​photography and art emphasizes ​texture and large images.

Any of these documents can be ​explored in detail with a click.

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creativity with velocity

A longtime business associate and acquaintance of mine ​needed help delivering a logo for their upcoming trade show. ​They had days, not weeks for a crucial opportunity.

I delivered a full brand with 4 logo styles for them within days. ​They were able to capitalize on their opportunity and meet the ​deadline with plenty of time.

Agile workflow principles along with actively listening help me ​deliver creativity with velocity. I view it as my job to hear and ​reverse engineer a client or teammates vision.

Click the phone to explore the brand website.

Website Mangement

My work as site manager ranges from mom and pop shop sites to architecting thousands of news pages ​within dozens of tabs across 5 websites under one umbrella. I don’t just understand how to organize ​information, but I understand how to create action, monetization and get the most out of any web system.

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Complexity to simple

For a team of 4 Six Sigma logistics and warehousing ​entrepreneurs, getting their warehouse and services ​to market had been a bottlenecked nightmare. They ​knew their field extremely well. They needed ​someone to simplify and articulate it.

I was able to simplify the web for them and pick low ​hanging fruit for them. In one year, the partners ​accelerated growth and achieved a new company ​expansion they’d only dreamed of.

Click the logo or phone to explore the project.

Stories & Content

Where I make the most impact is story ​selection and campaign focus. I find points ​of emphasis for brands and what has ​highest resonance with an audience.

There are millions of writers and artificial ​intelligence will spit out a very bland, safe ​box of web copy. However, brands ​separate when the story or campaigns ​emphasis is best.

My experience is news and advertising ​gave me insight into top performance ​categories across news. That helps design ​campaigns that don’t just speak to an ​individual, but can have scale across ​general audiences.

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davidyoderjr

QUALIFICATIONS

CAREER HIGHLIGHTS

Contact Me

None of this is possible without ​people who took a chance on me.

Thank You

Business is a team sport. If you have a challenge and you ​think my insight or work could help you, I’m always looking ​to create impact for good people doing good work. Don’t ​hesitate to reach out.

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